Hello! I’m
I’m Product designer, design thinker & human-loving optimist.I really love what I do.
What I do
Turn concepts to reality
I create user experiences that feel right, turning ideas into real products. I use both user feedback and data to make designs that look good, work well, and are enjoyable to use. I work closely with product managers and engineers to take projects from rough sketches to polished prototypes.
Building Design Systems That Scale
I love building design systems that bring clarity and flow to the design process. For me, it’s all about creating a shared language setting up visual styles, components, and guidelines that help teams move faster and stay in sync. Keeping everything consistent and easy to use is something I really care about.
Bringing Brands to Life
As a freelance designer, I help brands tell their stories through visuals from logos and identities to packaging. Whether it’s starting fresh or giving a brand a new look, I love creating designs that connect with people and make a strong impression.
Over the last decade I’ve created insight-led, human-centred experiences for a diverse group of brands including





Unified Admin Console for Secure and Trusted Access Management
This project focused on defining the vision and strategy for a unified admin console designed to simplify and strengthen access management across system. The goal was to create a centralized platform that enables administrators to securely manage user roles, permissions, and policies with greater transparency and control.
Project type : End-to-end feature design + Vision
Role : Lead designer responsible for project delivery and design execution, collaborating with a junior designer to deliver user workflows, with guidance and support from mentor and manager Sandra Jones.
Industry : Marketing Technology
Tools : Figma, FigJam, FigmaMake, Confluence
Duration : January 2025 - Ongoing
Go to case study







Package designs with AI
A packaging design project for Kiki’s Bhuvaa, a line of daily food premixes. The goal was to create authentic, ingredient-focused, and modern designs that clearly communicate convenience while reflecting the warmth and heritage of Indian home-cooked food. The project involved color exploration, illustration development, typography pairing, and iterative feedback from the target audience, resulting in a cohesive and relatable brand identity.
Go to case study
Project type : Graphic Design with AI
Role : Freelance designer helping with the packaging designs for a premix food line
Industry : Marketing
Tools : Canva, Gemini
Duration : October 2025 , 2 weeks













